Memo: Mars Hill Church Staff Worried That Real Marriage Campaign Would Benefit Mark Driscoll More Than Church

According to the charges filed by the 21 former Mars Hill Church elders, Mark Driscoll told current elders in May 2014 that he was unaware of the details of the ResultSource agreement which artificially landed his book Real Marriage on the New York Times bestseller list. The former elders alleged:

May 2014—Mark told elders that he was not aware of the ResultSource agreement but had chosen to admit knowledge of it for the sake of the team in his letter to the church, and that others had made the decision to work with ResultSource. He claimed that another elder and Mark’s publishers made the decision to work with ResultSource without his knowledge. He insinuated that he had learned about the ResultSource agreement only after the story broke on World magazine. In fact, Mark agreed to work with ResultSource on the Best Seller Campaign for Real Marriage as early as July 2011.

What did Driscoll know and when did he know it? The letter to the church mentioned by the elders was sent by Driscoll via The City (Mars Hill’s closed web community) in March 2014. In it, Driscoll said:

First, a marketing company called ResultSource was used in conjunction with the book Real Marriage, which was released in January 2012. My understanding of the ResultSource marketing strategy was to maximize book sales, so that we could reach more people with the message and help grow our church. In retrospect, I no longer see it that way. Instead, I now see it as manipulating a book sales reporting system, which is wrong. I am sorry that I used this strategy, and will never use it again. I have also asked my publisher to not use the “#1 New York Times bestseller” status in future publications, and am working to remove this from past publications as well.

The wording of the statement makes it difficult to know when he became aware that the ResultSource scam was manipulative. Did he become aware of it after the story broke in World? Or sometime before that? Or did he know it all along? According to the former elders, Driscoll implied he didn’t know until after World broke the story. Since Driscoll is not talking to the media now, it is not possible to get his side of that story. However, there is evidence that Driscoll was warned about the nature of the ResultSource strategy before Sutton Turner signed the contract.
Regarding the July 2011 date mentioned by the former elders, I have seen an email which appears to support that date although I am not at liberty to print it. However, I have recently obtained an internal memo which indicates that Mars Hill staff were concerned about the Result Source agreement well before Sutton Turner signed the deal. The memo below provides additional evidence which supports the claim that Mark Driscoll was aware of the ramifications of the ResultSource strategy before the church leaders agreed to the terms of the contract. RMGiving1pager According to sources aware of the situation, the Mars Hill communications staff raised questions with the executive elders (Mark Driscoll, Sutton Turner and Dave Bruskas) about the wisdom of the ResultSource agreement prior to October 2011.  The above memo was written in September 2011, prior to the ResultSource contract dated October 13 and signed by Sutton Turner, apparently on October 17. In May 2014, I posted October 18, 2011 invoices from ResultSource which were addressed  to Mark Driscoll.
Driscoll told the church in March that he thought the ResultSource strategy would “reach more people with the message and help grow our church.” However, the memo above raised important questions regarding potential harm and loss which could result. The memo writer raised two important issues to the executive elders. Would the church lose money on the arrangement and is it acceptable for the church to pay retail price for Real Marriage when Driscoll could get them at a substantial discount and allow the church to sell them at a higher price.
The large giving campaign referred to in the memo above was launched on November 22, 2011 with a announcement to the church that Driscolls’ Real Marriage book could be secured via a $25 or more donation:
Give25getRMbook
The pitch to the members is described at the bottom of the page (since removed by Mars Hill Church; this is an archived copy of the page) Give25getRMbookB The links (in tan letters) lead to RealMarriageBook.com. This website was referred to in the Result Contract with Mars Hill: ResultSourceWebsiteRMB   That website is archived (November 19, 2011) and looked like this: ResultSourceRMBlanding
With this foundation, one can understand the concerns expressed in the memo more clearly. Real Marriage was being offered for a minimum price of $25. Since the books had to be purchased from retail outlets at the retail price ($20 or more)  in order for the books to show up in the New York Times sales count, the profit to Mars Hill Church was meager compared to what it would have been if Driscoll had exercised his option to purchase bulk quantities at a vast discount ($7).  Presumably, he made his usual royalty from the books purchased at retail. What is unknown is whether or not Driscoll donated any additional money from his royalties for the books sold in relationship to the entire campaign.
In light of this information, let’s review the worries expressed in the memo: RMMemoIsAcceptI have been told that the giving campaign did not achieve “sales” expectations. Successful or not, the campaign was set up pursuant to the ResultSource contract and managed by them. The campaign was set up to achieve Driscoll’s rise to the top of the NYT bestseller list and may have resulted in significant financial gain. The website said that purchasers were helping the ministry efforts of Mars Hill Church. Unknown to them, they were also helping Mark Driscoll get to #1 on the NYT bestseller list with all of the resulting benefits.
Finally, the memo implies that Driscoll was warned about the problems with running the ResultSource campaign through the church. The church Board of Advisors and Accountability spent money unwisely in order to benefit Mark Driscoll both via elevating his personal status and by purchasing books at retail price when those same books could easily have been secured at a substantial discount. While Driscoll said he was sorry he used the strategy, he has not directly addressed the financial consequences of the deal to the church. If the BOAA desires to repair lost trust now, I believe they need to issue a full accounting of money spent on the entire campaign, along with the resulting royalties, profits and losses.

Citing Church Finances and Personal Attacks, Sutton Turner Resigns Position at Mars Hill Church (UPDATED)

Recently, Sutton Turner deleted the Mars Hill Church information from his Twitter profile as well as most of his past tweets. His Linked In profile went private.
An announcement may be coming yet today. Reportedly, an announcement has been made internally. Reports are that Turner will no longer be an executive elder or staff.
If the reports are accurate, it will be interesting to learn if the severance situation is like the other pastors.
In 2012, Turner offered a blunt assessment of the church’s financial situation and called for greater transparency:

It is my belief that the reason we have such poor giving by our Church is the lack of stewardship in the Church staff. Churches with excellent stewardship see greater giving because people know that every dollar they give will go towards the mission of the Church. It is very clear this has not been the case at Mars Hill Church.

Unfortunately, Turner’s 2012 assessment appears to be true in 2014.
UPDATE: In the church’s weekly communication on the Mars Hill website, Michael Van Skaik, chairman of the Board of Advisors and Accountability announced Turner’s resignation:

UPDATE FROM THE BOAA

Dear Mars Hill,
Earlier this month Pastor Sutton Turner informed our board of his intention to resign from his current staff and elder position. His personal decision is a sober acknowledgement that it would not be financially feasible for him to stay on staff as the church rightsizes itself, and secondly, not emotionally prudent to subject his family to what has been an ongoing season of personal attacks. We want to be clear: there are no disqualifying factors related to his decision.
Sutton put it this way: “Since 2007, Pastor Mark has impacted my life in a significant way. I am thankful to call him my brother, my pastor, and my friend. When I came to Mars Hill in 2011, my plan was to be here for a year, get theologically trained, and focus on the adoption of my son before entering back into the business world. Three and a half years later, I have been able to serve a church that I love as a staff member, but it is now time that I transition off of staff and return to the business world.”
We believe one of the greatest legacies Sutton has established at Mars Hill is a passion for international church planting. He has lit a powerful fire for this at Mars Hill that will last, for what I hope, will be generations. Sutton’s tireless work in this area will have an eternal impact on hundreds of people who he may never meet, but one day in heaven will get to share the part he played in their story.
We, as a board, are very thankful and grateful for Sutton’s gifting, expertise, and commitment in leading and guiding our church operations in the role of executive pastor and executive elder. We fully support his decision and will as a board be assisting the staff leadership teams in the transition of day-to-day responsibilities with Sutton through September 30th. Please join me in praying for the Turners as they seek direction and the next assignment that God has for them.
Michael Van Skaik
Chairman, Board of Advisors and Accountability

And he used the word season again.
Wenatchee the Hatchet analyzes this statement in light of Sutton Turner’s Resurgence article on “How to Leave Well.”

Megachurch Methods: Mark Driscoll’s Content Management System

Subtitle: Pastor Mark is a Spurgeon for our time.

Most people realize by now that Mark Driscoll and perhaps most megachurch pastors use research help in order to write their books, blogs and columns. Even though the celebrity pastor’s name is on the label, several other writers have been involved in the finished product. When Driscoll issued a statement about plagiarism in his study guide on I & II Peter, he faulted his “content development process.” To many, the statement, which included the famous phrase “mistakes were made,” appeared to pass the buck to those unnamed researchers and writers employed in the development of content.

I have obtained a 2013 proposal for an expansion of the content management system at Mars Hill. I am pretty sure that very little of this is in place now after the recent round of layoffs. In fact, internal sources tell me that Mars Hill Music and The Resurgence is essentially unstaffed. Since it is a proposal, it is not clear how much of this came into being, but it provides an interesting insight into some of the stories which have emerged over the past year.  Here is the front page which provides the rationale for spending time and money promoting Mark Driscoll’s written works.
MarkDriscollCMS2013

Some content would be written by Driscoll but some content would mainly have his thoughts and voice.
Driscollcontentmgtcolumns

I can imagine that having a person dedicated to your publishing business and advancing a personal brand would be a worthy undertaking for an individual who makes his/her living from speaking, writing, and commenting. In other words, if your personal business is growing, surely you need a person who can help manage various projects. What is interesting and may be specific to the megachurch environment is that the church donations and tithes pay for this. Here is the financial aspect of the proposal.
driscollcontentmgtbudget
Budget appears to call for well over $100k once the producer is hired. Some of these expenses were already in place. When the plagiarism scandal first broke in November 2013, Docent Research was in the spotlight for awhile because Driscoll initially implied the researchers were responsible. Thus, Mars Hill members were paying for research which ended up in Mark Driscoll’s books. The royalties from those books eventually ended up with Driscoll.

This information raises questions about how much church funds should help to establish an individual’s ministry. I am not saying I have the answer; perhaps $120k+ is fine given Mars Hill Church’s size. However, even on executive elder — Sutton Turner — expressed reservations. In his 2012 memo to his fellow executive elders, Sutton Turner complained about pastors using the church to do this. It is hard to see the content management system as anything but an advancement of Driscoll’s “communications ministry.” I’ll close with two quotes from Sutton Turner in 2012:

Many times these personal ministries are done during staff time and using church resources. This actually encouraged when I first came on staff as it was explained to me that staff was able to take MHC time to do consulting work to supplement their income. At the very highest levels of the organization this was taking place and reproduced throughout the organization. So as a result, all staff members saw this as acceptable and now the established culture within Mars Hill Church.

and

It is my belief that the reason we have such poor giving by our Church is the lack of stewardship in the Church staff. Churches with excellent stewardship see greater giving because people know that every dollar they give will go towards the mission of the Church. It is very clear this has not been the case at Mars Hill Church.

Sutton Turner in 2012 on Mars Hill Church’s Financial Situation: “We are in a big mess”

It is my belief that the reason we have such poor giving by our Church is the lack of stewardship in the Church staff. Churches with excellent stewardship see greater giving because people know that every dollar they give will go towards the mission of the Church. It is very clear this has not been the case at Mars Hill Church.
Sutton Turner

On Monday, Mars Hill Church leaders told the congregation that the church is “now facing the most serious budget challenge in our history.” However, according to a 2012 Mars Hill Church memo from Sutton Turner to his fellow executive elders, the church has been operating from crisis to crisis for quite some time.  At the time, he wrote: “we are in a big mess. It is much worse that I could have ever imagined.” Perhaps, this assessment in 2012 provides perspective on the severity of the current “most serious budget challenge” the church history. 

Turner’s March 17, 2012 memo outlines his perception of Mars Hill Church as “a very broken and fundamentally financially unsustainable organization.” Turner identifies numerous problems including a culture “that is plagued by poor stewardship, entitlement, December’s Hail Mary strategy, and using of the Church to build a personal ministry.”

Turner delineates reasons for his opinions throughout the memo. For now, I want to focus on two issues, the Result Source campaign and what Turner called the “December hail Mary strategy.”

On the Result Source expense to rig the New York Times count of book sales, Turner notes that the church spent heavily on that campaign along with launching six new locations.

Then you put on top of these 6 churches launches a RM campaign and you basically have a company going to World War III. It is all hands on deck, spend whenever is needed and let’s win the War.

The decision to “spend whatever is needed” is an unexamined aspect of the Real Marriage campaign. Mars Hill Church had finished 2011 strong because of the 2011 “December hail Mary strategy.” Over the next 3 months, the church burned through that money to the point that in March Sutton Turner woke up in the middle of the night and wrote a doomsday memo to his colleagues. Media and communications staff were given the tasks of promoting the Real Marriage book, including scheduling and servicing speaking engagements, all on church time. In the memo, Turner complains about this aspect of Mars Hill culture:

Many times these personal ministries are done during staff time and using church resources. This actually encouraged when I first came on staff as it was explained to me that staff was able to take MHC time to do consulting work to supplement their income. At the very highest levels of the organization this was taking place and reproduced throughout the organization. So as a result, all staff members saw this as acceptable and now the established culture within Mars Hill Church.

There is no higher level of the organization than Mark Driscoll and Sutton Turner had already participated in that culture by signing the contract with Result Source in October 2011 to rig the bestseller lists. On one hand, Turner is correct that ministers should not use the church to benefit them financially, but on the other hand, he had gone along with just such a scheme on a massive scale. At the end of the memo, he returns to the launch of six churches and the Real Marriage campaign as being a prime factor for the hole they were in.

The hole we are in today was set in course when we decided to plant 6 churches in 5 months on top of the Real Marriage campaign. Too much work for an 8,000 in weekly attendance church to undertake when there was a culture within the church staff of poor stewardship and a church body that did not financially support the church.

Another aspect of this memo that really stands out is the admission that the December end-of-the-year giving campaigns were designed to make up for giving shortfalls. Turner wrote:

From what I can tell by this past year’s budget, we have had a strategy of completing a Hail Mary every December with a big giving campaign. This has allowed the negative monthly financial performance to continue while we count on a Hail Mary giving push in December to make up for the annual deficit. Givers are giving to grow the body and plant more churches, but given our spending habits, their gifts just help us catch up. With the growth of the church, the 2011 version only allows for enough cash to run through June 2012 and is not a sustainable plan for December 2012.

Even though the church told the congregation that the December offerings were to be over and above tithes in order to fund extra projects, the money was not used in that manner.  Even though Turner complained about this fundraising style, the church maintained the “December hail Mary strategy” during the end of the 2013 with glowing descriptions of a Jesus Festival to be held in August. That idea was discarded without notice very early in 2014.

Closer to the time of Turner’s memo was the 2011 end of the year appeal for $6.4 million for, among other things, the planting of four churches (happened), and to fund an animated children’s series (never happened). However, by March 2012, Turner was sounding the alarm that the church was in serious financial shape. He summarized the predicament with the following image:

financialchallenge2011
If Mars Hill Church is now in “the most serious budget challenge in our history” then things now must be much worse than anyone has stated publicly. Given the rapid acquisition of properties, Mars Hill could be very low on cash and be in danger of the same kind of problems that existed in 2012. My guess is October is a deadline of sorts along the lines of point #3 above.

My suspicion is that the past is prologue to the current situation. Turner predicted that the situation was unsustainable and it appears he was correct.

I will probably revisit this memo in a future post but for now, let me end where I began. I believe Turner was correct when wrote:

It is my belief that the reason we have such poor giving by our Church is the lack of stewardship in the Church staff. Churches with excellent stewardship see greater giving because people know that every dollar they give will go towards the mission of the Church. It is very clear this has not been the case at Mars Hill Church.

However, very little has changed since he wrote those words. The church has steadfastly refused to disclose Global Fund spending, the church attempted to keep information about the Global Fund hidden, executive personnel costs are closely guarded secrets, and up until recently, members and some elders could not get a look at bylaws. It is still true that “churches with excellent stewardship see greater giving because people know that every dollar they give will go towards the mission of the Church.” Perhaps even Turner would agree that, even in the present season, “this has not been the case at Mars Hill Church.”

Read the memo here.

Citation Error in Sutton Turner's Book Invest? (UPDATED with reply from Mars Hill Church)

While Mark Driscoll has garnered much attention regarding his citation errors (e.g., plagiarism, factual errors, inadequate citations), Driscoll’s assistant and fellow executive elder may also need to do some correcting. In chapter four of his book, Invest, Turner lists differences between a job and a ministry:

  • If you want praise and recognition for what you do, it’s a job. If no one else besides Jesus needs to commend your work, it’s ministry.
  • If you do the job as long as it does not cut into other things (such as hobbies, family activities, etc.), it’s a job. If you are willing to make sacrifices in your personal schedule, it’s ministry.
  • If you compare your lot with others who have more free time, more money, and more possessions, it’s a job. If you pray for others rather than compete with them, it’s ministry.
  • If it bothers you when the phone rings on evenings and weekends, it’s a job. If you see random calls at odd hours as opportunities to serve with joy, it’s ministry.
  • If you want to quit because the work is too hard, the pressure is too great, or your performance is criticized, it’s a job. If you stick it out—until Jesus clearly tells you that it’s time to move on—it’s ministry.
  • If you use the church as a stepping-stone, a payday, or a gold star on your résumé, it’s a job. If you’re working for the church because you love Jesus and you want more people to meet him, get saved, and be transformed, then it’s ministry.
  • Turner, Sutton (2013-12-16). Invest: Your Gifts for His Mission (Kindle Location 673). Resurgence Publishing, Inc.. Kindle Edition.

Compare Turner’s list in his 2013 book with this list from a 1999 sermon by Mickey Anders.

Someone has said there is a huge difference between having a job at church and having a ministry at church.
… If you are doing it because no one else will, it’s a job. If you are doing it to serve the Lord, it’s a ministry.
… If you’re doing it just well enough to get by, it’s a job. If you’re doing it to the best of your ability, it’s a ministry.
… If you’ll do it only so long as it doesn’t interfere with other activities, it’s a job. If you’re committed to staying with it even when it means letting go of other things, it’s a ministry.
… It’s hard to get excited about a job. It’s almost impossible not to get excited about a ministry.
An average church is filled with people doing jobs. A great church is filled with people involved in ministry.
Dr. Mickey Anders,
Sermon: “The Beginning of Ministry,” First Christian Church, Pikeville, Kentucky January 24, 1999

There are other lists attributed to Anders and very nearly the same list also attributed to a Melody Blevins.  Anders was, until recently, affiliated with the South Elkhorn Christian Church in Lexington, KY. Many lists like this are printed without attribution and often add something to Anders list (although I have no way of knowing what was in Anders original list). Take this one for instance:

Is it a Job or a Ministry?
Some people have a job in the church. Others get involved in a ministry.
What’s The Difference?
If you’re doing it because no one else will, it’s a job.
If you’re doing it to serve the Lord, it’s a ministry.
If you’ll do it so long as it doesn’t interfere with other activities it’s a job.
If you’re committed to staying with it even when it means letting go of other things, it’s a ministry.
If you quit because no one praised or thanked you, it was a job.
If you stayed with it even though no one seems to notice, it’s a ministry.
It is hard to get excited about a job.
It is almost impossible not to be excited about a ministry.
If your concern is “success”, it’s a job.
If your concern is “faithfulness”, it’s a ministry.
An average church is filled with people doing jobs.
A great church is filled with people who are involved in ministries!

The list attributed to Melody Blevins has similar points:

A JOB OR A MINISTRY – by Melody Blevins
Some people have a JOB in the church; others involve themselves in a MINISTRY. What’s the difference? If you are doing it just because no one else will, it’s a JOB. If you are doing it to serve the Lord, it’s a MINISTRY. If you quit because someone criticized you, it was a JOB. If you keep on serving, it’s a MINISTRY. If you’ll do it only so long as it does not interfere with your other activities, it’s a JOB. If you are committed to staying with it even when it means letting go of other things, it’s a MINISTRY. If you quit because no one praised you or thanked you, it is a JOB. If you stay with it even though nobody recognizes your efforts, it’s a MINISTRY. It’s hard to get excited about a JOB. It’s almost impossible not to be excited about a MINISTRY. If our concern is success, it’s a JOB. If our concern is faithfulness, it’s a MINISTRY. An average church is filled with people doing JOBS. A great and growing church is filled with people involved in MINISTRY. Where do we fit in? What about us? If God calls you to a MINISTRY, don’t treat it like a JOB. If you have a JOB, give it up and find a MINISTRY. God does not want us feeling stuck with a JOB, but excited and faithful to Him in MINISTRY.

The lists are not identical but they seem similar enough that attribution certainly would be appropriate. At least one reviewer of the book took the list to be original with Turner.
This list or construction might not be original with either Anders or Blevins, but the point is that it does not appear to be original with Turner. Various lists like this have gotten passed around the web since the early days. It didn’t take me long to find two possible authors but no one is cited in Invest. When in doubt, an author should footnote and describe where the material was discovered. An author can adapt material but this should be noted in a footnote.
I have asked Sutton Turner for comment and will report if he replies. Perhaps this is a rare coincidence. However, the Blevins/Anders lists clearly predate Invest, and unless another explanation is offered appear to be the basis for this section of Turner’s book.
UPDATE: Both Sutton Turner and Communications Director Justin Dean responded to my request for comment. Turner took the request seriously and replied that he would correct the problems identified when the book was reprinted. Justin Dean also wrote to say:

We are looking into the best way to cite this in the footnotes and will update the book upon reprint. I don’t have any other information about this right now but we will look into it and make any changes necessary.

His answer was in response to my question about the nature of the error. Did Turner use material he knew wasn’t his or was it an oversight? I am still not clear on this but I can say that it was refreshing to get a serious respectful reply.