Megachurch Methods: Apparently Mars Hill Global Money Can Be Spent Anywhere

Those in charge of Mars Hill Global seem to agree with me that Mars Hill Global is really Mars Hill Church.
Last week, I posted a 2011 document about the rebranding of Mars Hill Global (among other things, “cultivate an international audience and giving base”) and a slide showing the dramatic rise in giving on behalf of the MH Global brand. After those posts appeared, a sentence was added to the website description of MH Global:

Mars Hill Global has the same mission as Mars Hill Church – evangelizing, making disciples, equipping leaders, and planting churches all over the world, including but not exclusive to Ethiopia, India and the US.

The May 15 Google snapshot of the page looks like this:

The current page adds a sentence at the beginning:

My guess is that the sentence is designed to slightly better inform potential donors (remember the purpose of MH Global – “cultivate an international audience and giving base”) that the money they give to Mars Hill Global may not go to Ethiopia or India but to the general fund of Mars Hill Church.
Given the pictures of Ethiopian churches and children, some donors might think that their money was going to Ethiopia. However, according to current and former Mars Hill sources, that is not necessarily the case. This new disclosure hints that my sources are on target.
In the Mars Hill 2013 Public Disclosure package, there is no mention of Mars Hill Global, Ethiopia, India, etc., and only one mention of a mission fund:

In October 2012 alone, nearly $150,000 came in to the Mars Hill Global brand. From July, 2012 to June, 2013, nearly $2.3 million was given to Mars Hill Global. However, in available reports (the 2013 Annual Report and Public Disclosure package), where the Mars Hill Global money was disbursed is not reported.
What would be nice is Mars Hill leadership would simply indicate on the website how much money is given on behalf of Mars Hill Global and then where that money goes.  In fact it would be more than nice, it would satisfy the guidelines of the Evangelical Council for Financial Accountability.  The guidance is clear that reporting should make it clear where money is spent. According to the ECFA:

Historical practices of faith missions and other charities has conditioned donors to give for specific purposes and to expect their funds to be used for those stated purposes and not for the organization’s general use. Such practices include raising funds to support specific projects or programs as well as the ministry of specific workers. Fundraisers acknowledge that specific use appeals are more effective than general appeals.

Currently, I cannot find such an accounting. Last Thursday, I wrote [email protected] and asked if donations to Mars Hill Global go to missions or the Mars Hill general fund. Perhaps some accounting exists and the folks at [email protected] will let me know this week, although it is possible that the sentence added above indirectly addresses the matter.

CNN Fires Editor Over Multiple Instances of Plagiarism

It is becoming plagiarism Friday. See these previous posts.
Today CNN announced the ouster of Marie-Louise Gumuchian, a former editor who wrote mainly about international news. According to an Editor’s note on the CNN website, CNN discovered about 50 articles with plagiarized material. According to the Washington Post, there were 128 separate instances of plagiarized material in those 50 articles. The investigation is ongoing.
Some articles have been completely removed. Some, like this one on the crisis in Ukraine, contain a disclaimer at the end of the article:

Editors’ Note: This article has been edited to remove plagiarized content after CNN discovered multiple instances of plagiarism by Marie-Louise Gumuchian, a former CNN news editor.

I have not been able to track down pre-edited versions of these articles to see what material was lifted from another source. The several articles I have located are not available on the Wayback Machine or in Google cache.
Gumuchian might have been better off to write for a Christian publisher. Especially if she had a large media buying audience, she might have gotten off by saying “mistakes were made.
 
 
 

Megachurch Methods: And By Mars Hill Global We Mean Mars Hill Local

Yesterday, I posted a Mars Hill Church document about the rebranding of Mars Hill Global as a revenue source. The document was sent out by MH Pastor Sutton Turner in 2011 to the Media and Communications Teams and began:

When it comes to giving potential, Mars Hill Church’s global audience is a sleeping giant.

Since 2011, the giant has indeed ceased from slumber. At a recent Mars Hill vision breakfast meeting, this slide was presented to the congregation:

These numbers are increasing rapidly while overall giving has been flat, and according to sources in Mars Hill, declining in recent months.  In fact, the situation is troubling enough that sources tell me that the church will be approaching an entity known internally as “The Lucas Group” to help raise money. In addition, I have heard from several former staff members that the amount of Mars Hill Global money disbursed on behalf of missions outside of the United States is very low, less than 5%.
According to these sources, the rest of the funds are pooled in the general fund which is used to support administration of the  Mars Hill franchises. Consistent with that claim is the fact that MHG website lists the United States as a target of Mars Hill Global. All the franchises are listed, including the churches surrounding Seattle. Reviewing the April Mars Hill Global newsletter, it looks like global is local with most of the material being about the U.S. churches.
In 2011, Sutton Turner asked if there was a better name than Mars Hill Global for the cultivation of the international giving base. I think the better name would be Mars Hill Church.
 
 

Megachurch Methods: Mars Hill Global Wakes the Sleeping Giant

Subtitle: “Mars Hill Global Cultivates the Giving Base.”
Like businesses and other organizations, megachurches like to brand things. They brand pastors (Mark Driscoll: “I am the brand!”), and brand ministries. Probably nothing really wrong with that if the brand accurately represents what is being done and offered. For Mars Hill Church, Mars Hill Global is a phrase that describes the Christian market outside of Seattle. According to the MHG web presence, Mars Hill has things going on in Ethiopia, India, and online which is everywhere else.
In addition to whatever else it is, MHG appears to be a source of funding for Mars Hill Church. In November 2011, Mars Hill Executive Pastor Sutton Turner sent a document to the Media and Communications Team touting Mars Hill Global as a way to cultivate the international “giving base.” The document is here:

Note the prime purpose for MHG is to cultivate donations to Mars Hill. The strategy involves what appears to be a lot of good things, but it is hard to escape the impression that the end game is an increase in revenue.
Mars Hill Global existed prior to this memo. However, this memo promoted a new strategy. As a part of that strategy, the Media and Communications team is urged to “Craft the Origin Story.” Everybody likes a good origin story. Perhaps Mark Driscoll really did receive letters requesting resources. But maybe he didn’t. It is hard to tell. I can’t tell from the current website what story was originally crafted.
Currently, MHG takes in about $300,000 monthly. This is a dramatic increase from when this memo was sent. Apparently, the sleeping giant is awake.
 

Things I Learned Reading the Christianity Today Article on the Acts 29 (We're Not Mark Driscoll Anymore) Network

Christianity Today’s Joe Maxwell posted an extended interview today with Matt Chandler, leader of Acts 29 Network.  I learned a few things while reading it, and recommend you read it too.
1. Acts 29 apparently does not want to be viewed as an extension of Mars Hill and Mark Driscoll – Former Mars Hill elder Tyler Powell told CT:

“Here, we’re our own entity,” says Powell, North American assessment director. “We’re not planting mini–Mars Hills or mini–Mark Driscolls. We’re centrally located but decentralized.”

I guess the Acts 29 folks felt that was important to get across.
2. Mark Driscoll is an introvert.
3. Acts 29 isn’t a denomination. – Perhaps implying that Mars Hill’s franchise approach comes across as a denomination, the operations guys at Acts 29 addressed the perception that Acts 29 is in pre-denomination mode.

Some of Adair’s PCA peers call Acts 29 “a quasi-denomination or something like that,” he says.
“I understand the perception. I just disagree with it.”

4. It is apparently fine to be a charismatic and an actively involved Southern Baptist. Chandler said he is involved in the Southern Baptist Convention (his church is the 9th largest in the SBC), and he believes the “sign gifts” (e.g., healing, tongues) continue today. Perhaps that is common now, but it surprises me.
5. The network that doesn’t want to be a denomination seeks uniformity in pastoral leadership assessed via personality testing. In particular, the DiSC has been borrowed from industrial psychology to help categorize people, much in the way some organizations use the Myers-Briggs Type Indicator.
6. The network that doesn’t want to be a denomination asks for 1% of a member churches’ budgets. This is what my denomination does, even though they don’t enforce it.
Just prior to the announcement that Mark Driscoll would leave the Acts 29 board, Mars Hill launched a plan to expand their church planting brand: Mars Hill Global. The church continued (and may still) to support Acts 29 but Mars Hill Global has become a big part of the MH brand. Stay tuned for more to come on that topic…