New Spring Church, pastored by Perry Noble, also used ResultSource to market Noble’s book Unleash. The church released a statement to Christianity Today explaining their reasoning. Read the whole statement here, below is a segment.
Perry Noble used ResultSource to help market and promote one book that he authored—Unleash. The contract for that book was actually a contract between NewSpring Church and the publisher, not between Perry and the publisher—meaning the church would receive all the proceeds from the book, regardless of sales. Specifically, as of November 1, 2014, NewSpring Church has earned more than $60,000 from the marketing and sales of Unleash, all of which Perry would reasonably have been personally entitled to, had the book contract been between him and the publisher.
Indeed, the church holds the copyright.
In the case of Mark Driscoll, the church entered the contract with ResultSource but the book was copyrighted by his LLC On Mission and royalties paid to that entity.
The statement says the church paid $30k to ResultSource and closes in a confusing manner.
If an author believes in the message of his/her book, he or she will want to see the book achieve its widest possible distribution. In the promotion of any book, there are many options available when considering marketing. With this particular book, we choose to use the marketing option that ResultSource provided. This type of marketing is not one we’ve used since on any additional books Perry has written and would not be one we would choose to use again.
They didn’t do anything wrong and they won’t do it again.
Changing the ownership of the book corrects some of the problem. The rest of the problem not directly addressed by this statement is how many books the church had to buy as a part of the process. If ResultSource just did marketing, then that is of little interest; if New Spring also purchased thousands of books via ResultSource’s fake accounts to make it appear that thousands of people were buying the book, then I think that is a problem.
This statement was linked to by Ted Olsen in a sidebar from the larger piece on ResultSource.
The admission that Noble’s book was helped out by ResultSource is not new. A similar statement was released to James Duncan at Pajama Pages last Spring. Duncan then parses the information. Check out the entire post.