K-LOVE to Buy Chicago Rock Station for $21.5 Million

Attention K-LOVE listeners. Your easy gifts have helped K-LOVE pay $21.5 million for one of the biggest stations in rock. According to Chicago media analyst Robert Felder and this FCC filing, Educational Media Foundation is gobbling up Chicago rock station WLUP-FM 97.9.
As Felder points out in his article, K-LOVE just last year bought Los Angeles rock station “The Sound” and two other stations for $58 million. The Christian music giant pays for their expansion with twice yearly pledge drives.
Felder quotes industry analyst Tom Taylor praising the business strategy of nonprofit EMF:

“They’re very, very sharp, business-wise, and very strategic,” Taylor said of the company headquartered in Rocklin, California, near Sacramento. “They buy based on a formula of x dollars per person under [covered by] the signal.”

It should be obvious then that Chicago is a huge score. Get ready Chicagoland listeners, soon you will be asked to make those easy pledges of $40/month so you can keep K-LOVE on the air. They will need a little less than an entire pledge drive to pay for that station.
What happens when K-LOVE buys all the stations?

Read more about K-LOVE, the manipulative pledge drives, and the blandification of Christian music:

K-LOVE’s Pledge Drive: The Money Behind the Music
Pay a Bill or Give to K-LOVE?
K-LOVE: The Pledge Goal Was About $30-Million
Just Before Pledge Drive, K-LOVE Paid $58-Million for Three Stations
A Very Rich K-LOVE Uses Disaster Relief to Raise More Money
If You Want to Feed the Hungry, Don’t Give (As Much) to a Radio Station
#GivingTuesday: Your $40/Month EZ Gift to K-LOVE/AIR1 Does Not Provide a Child with a Warm Winter Coat
K-LOVE Wants You to Pull Over and Pledge
K-LOVE First Promises Answer to Listener about Executive Compensation Then Fails to Follow Through
Another Indication K-LOVE May Not Need Your Money