What is the Best Season for The Problem with Christianity?

About Mark Driscoll’s The Problem with Christianity, Tyndale House said Tuesday:

Finally, while we did delay the publication date of Mark’s latest book, The Problem with Christianity, as we look for the best season in which to publish it, we have not altered our full intention to release it as a Tyndale title. This is a groundbreaking book that we believe will be greatly beneficial to the Church.

According to a March 2013 internal Mars Hill Church document provided to me, The Problem with Christianity was originally slated to be released in February 2014. Apparently, Valentine’s time is not the “best season.”
According to Driscoll, speaking in the November 1, 2013 Christian Post, the book was moved to the fall of 2014.

I will close out the conference with the findings from a massive research project we have undertaken about the most common objections to Christian faith by the unchurched and de-churched ages 18-44 that is the basis for my next book due out next fall that I am currently writing as the follow up to A Call To Resurgence. The tentative working title is My Problem With Christianity. This is the biggest research and writing project I’ve ever been a part of and the findings are surprising and enlightening while also discouraging.

Again, apparently the fall of 2014 is not the “best season.”
To the Christian Post, Driscoll mentions research that is to be the basis of the book. That research was conducted in the Spring of 2013. Given that the surveys were about trends among unchurched people, it seems like it would be good to get the research in front of people while it is still current. However, if this fall is not the “best season” then what season would be best? How much longer should Tyndale wait to bring out research done in the spring of 2013?
The book has been removed from Tyndale’s website after being up for weeks.
Maybe spring of 2015 will be the “best season,” two years after the research was conducted. If Tyndale waits much longer, it will be hard to make a case that the book is “groundbreaking.” Some research is timeless or at least has a longer shelf life, however; it is hard to make a case that trends among the unchurched fall into that category. On reflection, Tyndale’s reason for delaying the book doesn’t seem like much of a reason, certainly not a reason for waiting for another season to pass.
 

Tyndale Gives Inaccurate Information, Blames Messenger

UPDATE: The Christian Post has updated their article on Tyndale’s statement regarding Resurgence by adding my statement and Todd Starowitz’s email to me.

Editor’s Note: Wednesday, July 2, 2014
Warren Throckmorton, author of the cited Daily Beast article concerning Mark Driscoll’s business relationship with Tyndale House Publishers, provided the following statement via email to The Christian Post:
“My reporting regarding Tyndale House and Resurgence Publishing was based on information disclosed to me by Todd Starowitz, senior public relations manager at Tyndale. I reported it accurately as Mr. Starowitz now confirms. Tyndale House had ample opportunity to provide additional information last week in response to multiple questions from me but did not choose to do so. I hope Tyndale House will now fully accept the responsibility for providing incorrect information. …”
Throckmorton has published on his Patheos website reproductions of email exchanges between himself and Starowitz. In one email that Throckmorton said he received from Starowitz Tuesday afternoon, and which the Tyndale senior public relations manager confirmed as accurate with CP, he states: “Warren, your quotes of my emails were accurate. With that said my second email said that we did not have anything further scheduled AT THIS TIME. In no way was that to suggest that the relationship had ended. On the first item, I was simply wrong. I didn’t check with the appropriate people. I take full responsibility and the error was mine and mine alone. I also could not respond to your additional queries because I simply did not have the information I needed to respond.”

I am still waiting for the precise statement from Tyndale but according to this report in Christian Retailing, Tyndale is questioning the Daily Beast article.  I will have more to say about this when I see the statement but I stand by my reporting. I have the emails from Tyndale House’s Todd Starowitz. Also, I asked at least twice for clarification about what the publication delay and lack of reprinting meant with no answer from Tyndale.
Here is the statement from Tyndale. However, note the emails from Todd Starowitz below.
From: Todd Starowitz <[email protected]>
Date: Wed, Jun 18, 2014 at 10:16 PM
Subject: Re: Mark Driscoll’s next book
To: Warren Throckmorton <[email protected]>

Warren, we did not print a paperback version. I don’t expect that we will reprint the hardcover.

Todd Starowitz

Senior Public Relations Manager
Tyndale House Publishers

I received this from Todd Starowitz this afternoon:

Warren, your quotes of my emails were accurate. With that said my second email said that we did not have anything further scheduled AT THIS TIME. In no way was that to suggest that the relationship had ended.
On the first item, I was simply wrong. I didn’t check with the appropriate people. I take full responsibility and the error was mine and mine alone.
I also could not respond to your additional queries because I simply did not have the information I needed to respond.
Regards,
Todd Starowitz
Senior Public Relations Manager
Tyndale House Publishers

I appreciate Todd Starowitz being a stand up guy and issuing this statement to me. Now I hope his employer will retract what they had to say about my reporting. There have been some reports from other news sources that did go too far and I can understand Tyndale wanting to make that right.  However, I did not say the relationship had ended. I regret that people got the wrong idea from the article but I can only report what I am told. I think it is surprising that they were so cavalier about their relationship with Driscoll. I note that Tyndale did not apologize to him for giving a writer inaccurate information.
I have some other issues with their statement but I will take those up later.
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I am getting word that Tyndale House may have something else to say about their relationship with Resurgence yet today. In the mean time, I want to post the screen cap of Tyndale’s promotional page for My Problem with Christianity before my recent contacts with Tyndale and what it is now.
Then (Google cache May 9):

And now (same URL):

If you go to any other links for My Problem with Christianity, the book is not listed on the Tyndale website.