Megachurch Methods: And By Mars Hill Global We Mean Mars Hill Local

Yesterday, I posted a Mars Hill Church document about the rebranding of Mars Hill Global as a revenue source. The document was sent out by MH Pastor Sutton Turner in 2011 to the Media and Communications Teams and began:

When it comes to giving potential, Mars Hill Church’s global audience is a sleeping giant.

Since 2011, the giant has indeed ceased from slumber. At a recent Mars Hill vision breakfast meeting, this slide was presented to the congregation:

These numbers are increasing rapidly while overall giving has been flat, and according to sources in Mars Hill, declining in recent months.  In fact, the situation is troubling enough that sources tell me that the church will be approaching an entity known internally as “The Lucas Group” to help raise money. In addition, I have heard from several former staff members that the amount of Mars Hill Global money disbursed on behalf of missions outside of the United States is very low, less than 5%.
According to these sources, the rest of the funds are pooled in the general fund which is used to support administration of the  Mars Hill franchises. Consistent with that claim is the fact that MHG website lists the United States as a target of Mars Hill Global. All the franchises are listed, including the churches surrounding Seattle. Reviewing the April Mars Hill Global newsletter, it looks like global is local with most of the material being about the U.S. churches.
In 2011, Sutton Turner asked if there was a better name than Mars Hill Global for the cultivation of the international giving base. I think the better name would be Mars Hill Church.
 
 

Megachurch Methods: Mars Hill Global Wakes the Sleeping Giant

Subtitle: “Mars Hill Global Cultivates the Giving Base.”
Like businesses and other organizations, megachurches like to brand things. They brand pastors (Mark Driscoll: “I am the brand!”), and brand ministries. Probably nothing really wrong with that if the brand accurately represents what is being done and offered. For Mars Hill Church, Mars Hill Global is a phrase that describes the Christian market outside of Seattle. According to the MHG web presence, Mars Hill has things going on in Ethiopia, India, and online which is everywhere else.
In addition to whatever else it is, MHG appears to be a source of funding for Mars Hill Church. In November 2011, Mars Hill Executive Pastor Sutton Turner sent a document to the Media and Communications Team touting Mars Hill Global as a way to cultivate the international “giving base.” The document is here:

Note the prime purpose for MHG is to cultivate donations to Mars Hill. The strategy involves what appears to be a lot of good things, but it is hard to escape the impression that the end game is an increase in revenue.
Mars Hill Global existed prior to this memo. However, this memo promoted a new strategy. As a part of that strategy, the Media and Communications team is urged to “Craft the Origin Story.” Everybody likes a good origin story. Perhaps Mark Driscoll really did receive letters requesting resources. But maybe he didn’t. It is hard to tell. I can’t tell from the current website what story was originally crafted.
Currently, MHG takes in about $300,000 monthly. This is a dramatic increase from when this memo was sent. Apparently, the sleeping giant is awake.