Recently, K-LOVE completed their Fall Pledge Drive. It lasted at least one day longer than scheduled because they didn’t reach their goal in the
allotted time. Even though nobody I talked to at K-LOVE seemed to know how much they wanted to raise, they had to keep begging for money to reach it.
How Much Did K-LOVE Make During Pledge Drive?
I tried to find out how much K-LOVE raised during pledge drive. The giant radio organization had a surplus of over $60-million in 2016 so it isn’t clear why they needed to engage in such urgent solicitations.
During the pledge drive I talked to two customer service representatives who said they didn’t know the amount and forwarded me to someone else. I then left a voice mail but received no call in return. I also asked K-LOVE via Twitter and the K-LOVE Twitter manager told me to call the station. I had tried that.
I then asked my question via a private message on the K-LOVE Facebook page:
How much did KLOVE raise during the last pledge drive? If you don’t know exactly, what was the goal?
Someone named “Mike Pastor” (I wonder if that is his real name) wrote back and said:
Please write our CEO, Mike Novak with your financial questions or concerns. You can reach him at CEO @ klove. com. Thanks!
So then I wrote Novak on October 31 and asked my questions. He didn’t write back.
Dear Mr. Novak
Mike Novak, if you are reading, I would still like to know how much you raised during the fund drive. In fact, I think you should tell everyone on your website and on your station. Remember you are a 501(c)3 organization. It is the least you can do.
The least.
This is after your on-air personalities asked people for a week to give their best. Now, you should tell people how much you raised. Don’t you think that’s fair? You featured a woman who gave to K-LOVE instead of paying a bill. Don’t you think you should be transparent and tell people what their sacrifice added up to?
I realize you just acquired new stations in Los Angeles and elsewhere for nearly $58-million so you need some more cash. But shouldn’t you tell the folks why you want it and how much of it they just gave?