Mars Hill Ballard Campus was put on the market in October 2014 and then sold in early 2015 for $9-million. When the building changed hands to Quest Church in Seattle, the contents were abandoned by Mars Hill’s leadership. One casualty was Mark Driscoll’s book A Call to Resurgence, left behind in bulk during the Mars Hill rapture.
That is a lot of money in books. It is surprising that Mars Hill’s leadership did not either donate or sell these books. Most likely, they were purchased originally with funds donated by individuals who attended Mars Hill.
Based on conversations I had with former marketing and communications staff back in 2014, I believe this book did not use Result Source to game the New York Times system but still involved bulk purchases in house. To my knowledge, this book did not make the NYT bestseller list. It is hard to make a case that this bulk book purchase benefited Mars Hill Church when the books died in a dumpster.
Thanks to Alex Rozier with King5 in Seattle who sent this picture to me after he obtained it recently.