Gospel for Asia's Christmas Catalog Displays ECFA Seal and 100% Pledge

I am aware that the Christmas catalogs were probably printed before the Evangelical Council for Financial Accountability voted to terminate Gospel for Asia’s membership. I know it would been costly to reprint the catalogs. I also know that because GFA leaders decided to mail the catalogs with the ECFA seal, they have misrepresented the situation. Take a look:
gfa-catalog-ecfa
and the 100% pledge lives on…
gfa-gift-catalog-kp-ecfa
Guaranteed. I wonder if that is a money back guarantee.
We now know that administrative expenses are taken out in India. And we know that $19.8 million came back from “the field” to fund nearly half of the costs of construction of the new Wills Point, TX campus.
Based on my investigations last year, I am highly skeptical that GFA uses one person’s donation for a goat or chicken to buy an individual goat or chicken. It doesn’t work that way for World Vision, and I doubt it works that way for GFA (see my series on holiday animal buys – link, link).
What should GFA do now?
Clearly, the ECFA seal of membership gives the wrong impression and hides the fact that ECFA believes GFA has not honored donor intent in giving. A tax court in India has ruled in the same manner. If GFA doesn’t let catalog recipients know, chances are good that most won’t find out. GFA could send a letter to all on the mailing list alerting them to ECFA’s action to terminate membership. GFA leaders could defend the organization but at least donors would be informed. Will they do it?
How GFA leaders handle this problem will tell us something about GFA going forward.