After Retraction, Lifeway Books Returning Boy Who Came Back From Heaven to Publisher (UPDATE: Tyndale Pulls Book)

UPDATE: Tyndale is pulling the book, according to the Washington Post. However, as far as I can tell, existing product will remain available, except at Lifeway Stores.
On January 13, Alex Malarkey released a retraction of his claims in the book Boy Who Came Back from Heaven. The retraction was issued to the Pulpit and Pen blog.
In response to my question about the book, Martin King, Director of Communications at Lifeway issued a statement saying the stores are pulling the book:

LifeWay was informed this week that Alex Malarkey has retracted his testimony about visiting heaven as told in the book “The Boy Who Came Back from Heaven.” Therefore, we are returning to the publisher the few copies we have in our Stores.

I have contacted the book’s publisher Tyndale House as well to find out what they intend to do about these recent developments. The book was made into a 2010 television movie.
Malarkey began by saying he did not die.

“An Open Letter to Lifeway and Other Sellers, Buyers, and Marketers of Heaven Tourism, by the Boy Who Did Not Come Back From Heaven.”

Please forgive the brevity, but because of my limitations I have to keep this short.

I did not die. I did not go to Heaven.

I said I went to heaven because I thought it would get me attention. When I made the claims that I did, I had never read the Bible. People have profited from lies, and continue to. They should read the Bible, which is enough. The Bible is the only source of truth. Anything written by man cannot be infallible.

Apparently, Alex’s mom has been reaching out to people with the less sensational story about her son since at least last April (check that, since at least July 2013) My guess is that there is a substantial back-story on this.