Mars Hill Fundraising Solicitation: Signs of Struggle or Just a Normal Emergency?

This tweet was directed my way this morning:

Many organizations issue urgent sounding end of the year appeals. It is hard to know if Mr. Lee is correct about Mars Hill or if this is just one of those formula letters sent at a strategic time to get people to give when they otherwise wouldn’t think to do so. However, if former community coach Dalton Roraback is correct and attendance is way down, then this email could be the sign of cutbacks at the Seattle megachurch.