Shelly Mandell, head of LA chapter of National Organization for Women endorses McCain-Palin

Imagine Jim Dobson or Rick Warren endorsing Barack Obama. Imagine the headlines and news stories which would derive from such an endorsement.
Now imagine a major Democratic operative, who is heads one of the largest chapters of the National Organization for Women endorsing John McCain and Sarah Palin, primarily due to Sarah Palin’s place on the ticket.
Both would be big news, right?
One would think either scenario would be reported widely. However, when Ms. Shelly Mandell endorsed Sarah Palin in Carson CA, on Saturday October 4, it was not reported widely. Thus far, the stunning news has garnered one story that I can find in the mainstream press (two if you include Greta Van Susteren’s blog post).
The news that has been of interest to mainstream reporters is Palin’s comments about Barack Obama and William Ayers, and her quote of Madelyn Albright. You would think an endorsement from a major feminist leader would get a sentence or two.
You can watch the speech by Ms. Mandell here:

Mandell says she disagrees with Palin on some issues, probably life, but she believes Palin cares about fairness to women and will shake things up in Washington. Mandell is a former supporter of Hillary Clinton.
Why would mainstream media not report this?
UPDATE: Because I did not have the proper spelling of Ms. Mandell’s name, I missed some references, including this one in the LA Times blog. However, the only reporting I can find on this story is the MSNBC post and the local Southern California press. More interest has been given to Sarah Palin’s slight misquote of Madeleine Albright.