Uganda Watch: Evangelicals and Ugandans on the Defensive

Ugandan politicians and evangelical leaders have been on the defensive for different reasons since the Anti-Homosexuality Bill was signed into law by President Yoweri Museveni. Many evangelicals are having to account for support for the bill which arose from the far right element of the evangelical world and Ugandan leaders, facing loss of aid from donor countries, are spinning the bill beyond recognition.
Sarah Pulliam Bailey posted a thoughtful article at Religion News Service (picked up by WaPo)  earlier this week which included reactions of various evangelicals to the bill (yours truly among them). Bailey noted the strong opposition to the bill from Rick Warren. Warren felt the need to repeat his opposition recently as apparently some critics were erroneously blaming him for influencing the bill’s passage. Russell Moore was also vigorous in opposing the bill but sadly was incorrect in at least one of his statements:

Decrying laws in countries such as Uganda and Russia, Russell Moore, president of the Southern Baptist Convention’s Ethics & Religious Liberty Commission, said he knows no evangelicals who would support legislation like Uganda’s.

If you count Scott Lively, Bryan Fischer and Darryl Foster among evangelicals (I would rather not), then Moore isn’t correct. Maybe Moore means he doesn’t personally know anyone.  I must say I was glad to hear from the Southern Baptists. I do wish they had spoken out louder and sooner.
Among Ugandan leaders, Uganda’s UN envoy has the unenviable task of defending the indefensible. About the law, Onyanga Aparr said

“It seeks to protect our children from those engaged in acts of recruiting them into homosexuality and lesbianism,” he said.
The law also sought to curb the use of paid homosexual sex to induce disadvantaged and vulnerable people, he said.

This is a farce. There are already laws on the books that criminalize any sexual contact with people under 18. If prostitution was in view, then why did the law not address only those transactions? In truth, the law criminalizes consensual relationships with the threat of life in prison. Perhaps, the UN envoy has not read the bill. He can read it here.

The Signed Contract That Helped Get Mark Driscoll’s Real Marriage on the New York Times Best Seller List

Yesterday, World Magazine published an article by Warren Cole Smith which described a contract between Mars Hill Church (MHC) and ResultSource, Inc. (RSI) for the purpose of elevating Mark Driscoll’s book Real Marriage to various best seller lists.  The arrangement was successful, leading to a week atop the New York Time’s best seller list for advice books. Mars Hill Church does not deny this but spun the arrangement as a means to spread the gospel.

I have a copy of the contract signed by Mars Hill executive pastor Sutton Turner and Mat Miller at RSI. In 2013, Jeffrey Tractenberg investigated RSI for the Wall Street Journal and interviewed various people who had worked with RSI. In that article,  author Melissa Wilson described the RSI strategy as “the secret sauce.” With World’s reporting and now this contract, the sauce isn’t so secret anymore.

Initially, the contract spells out the numbers of copies needed for individual and bulk sales.

Note that RSI uses “over a thousand different payment types” to evade detection. Somehow RSI knows that the NYT bestseller list “requires a minimum of 90 geographically disperse (sic) addresses.”

Apparently, the publisher must be on board with this arrangement as well since the contract requires the publisher to supply the proper number of books. I have asked Harper Collins Christian for comment but they have not replied as yet.

The names and addresses are apparently very important in making sure that these purchases escape detection by those who compile the best seller lists.

This method seems consistent with my speculation from yesterday. MHC got a donation and address from people who wanted a “free” copy of the book. I suspect that some of the people at those addresses then got books from Amazon or some other book seller.  Via the pre-release solicitation or by some other manner, those names and addresses were given to RSI to use with their payment methods to purchase books via online or other sellers.

Others may have been gathered together and brought to the church or in addition to the mail orders, the church bought books in bulk. I spoke to a former Mars Hill pastor last night who told me that some MHC locations had hundreds of books just gathering dust. Some of those bulk orders might still be sitting in MHC storage rooms.

At least one former ally of Driscoll has denounced the practice of buying one’s way on to a best seller list. Justin Taylor at Crossway Books and the Gospel Coalition tweeted a link to an article by Jared Wilson on the Gospel Coalition website titled:

With some private information excluded here is the entire contract.
For all posts on this topic, go here.

One Way Mars Hill Church Might Have Helped Put Mark Driscoll on the NYT Best Seller List

World Magazine today dropped a bomb by revealing that Mars Hill Church entered into an agreement with ResultSource to arrange purchases of his book Real Marriage in order to land on various prestigious best seller lists. The methods described in the World article seem designed to game the system, and make it appear that a book is broadly popular when in fact the sales are being arranged to give a false appearance. According to World, Mars Hill Executive pastor Sutton Turner signed the agreement.
Mark Driscoll’s book Real Marriage was on the New York Time best seller list for exactly one week during the week of Jan. 22, 2012.
Besides paying ResultSource’s fee, one way Mars Hill may have helped Driscoll is to provide the information needed by RSI. One aspect of the scheme described by World is the use of individual purchasers who do not actually pay for the book directly but are used by Result Source to simulate individual purchases. From Warren Cole Smith’s article:

“RSI [ResultSource] will be purchasing at least 11,000 total orders in one-week.” The contract called for the “author” to “provide a minimum of 6,000 names and addresses for the individual orders and at least 90 names and address [sic] for the remaining 5,000 bulk orders. Please note that it is important that the make up of the 6,000 individual orders include at least 1,000 different addresses with no more than 350 per state.”

Where could all those addresses come from? While I can’t prove this, I can speculate that they were collected on Mars Hill website via a Real Marriage donation promotion in December, 2011.  Visitors to the website were asked to give a $25 or more donation to Mars Hill and in exchange the donor would get a copy of Real Marriage.  The purchase was made through realmarriagebook.com (a site no longer in operation). However, via the Internet Archive, we can get a look at it. Presumably, the individual would make a donation and enter an address where the book could be mailed. The $25 would provide enough money to cover the $18-20 needed to purchase the book with some left over for either Mars Hill or to help pay ResultSource. If I am speculating correctly, the addresses would be used by ResultSource’s nationwide network of buyers (RSI bragged that they have such a network with multiple payment sources – credit cards, gift cards, etc.) to purchase the books and deliver them to the donors.
I could be wrong but it appears that Mars Hill had to supply these names within the parameters specified by RSI in order to make the purchases effective for the purposes of securing the right kind of reportable sales. If this is correct, then at least some of those books went to people who wanted them. It is hard to say where all of the bulk orders ended up. They may still be in a Mars Hill store room somewhere. In any case, the whole episode pulls back the curtain on a practice that may make the term “best selling book” a less stellar designation.

World Magazine: Mars Hill Church Bought Mark Driscoll a Spot on NYT Best Seller's List

Now this is a blockbuster.
Warren Cole Smith at World Magazine is reporting today that Mars Hill Church helped their controversial pastor get a spot for his book Real Marriage on the New York Time best sellers list in 2012. According to a document obtained by World, Driscoll and Mars Hill used Result Source to get the job done. Result Source was the subject of a 2013 WSJ story with a focus on getting authors on best seller lists.
The process used to game the system is complex and is the subject of much of the World article.
The book was #1 on the list for one week, Jan. 22, 2012. Around Valentine’s Day it was #12 for two weeks in a row.
The book has received mixed reviews and contains numerous citation errors which I have documented here. The publisher acknowledged the issues and is in process of correcting them. A couple of issues have already been addressed.
Let’s put two and two together. Yesterday, World reported that Mars Hill Church requires employees to sign a non-disclosure agreement, meaning they cannot discuss information gained during their employment at MHC.  Today, we learn that Mars Hill Church entered an agreement to arrange sales in such a way to secure spots on various best seller lists for Mark Driscoll’s book Real Marriage. I imagine those who thought gaming the system was a good idea would not want such information widely known. Regarding my supposition, I can say that many people I have talked to have expressed a fear to talk, citing their non-disclosure agreement.
See all article relating the Mark Driscoll controversy here.
 
 
 

Mars Hill Church to Former Employees: Don't Talk

According to a brief report at WorldMag.com last night, Mars Hill Church and Elevation Church (NC) require staff to sign non-disclosure agreements. Warren Cole Smith has seen one and indicates that it even covers the employee’s spouse. Former elder Dave Kraft said the agreement was like “a gag order.”
I have heard former MHC people talk about these agreements but they were afraid to talk on the record because they feared being sued by their former church. Mars Hill watchers: Has anyone ever been sued over a perceived violation? It seems hard to believe that a Christian church would actually sue someone over discussing factual matters during employment.